Archive - June, 2007

Target Hits The Spot

target.jpgWhat are the differences that you notice when you visit a Target, as compared to visiting a Wal-Mart?  The initial difference for me is that Target has somehow received a cute, French like nickname Target “Tar-jay”, while Wal-Mart has to settle for “Wally World.”  It’s obvious that Target is becoming the new Big Daddy of retail.  That’s right; Target is on their way to taking out the former Big Daddy of retail, Mr. Wal-Mart.  I am not sure if that will happen in 10, 15 or 20 years; however I am confident that it’s going to happen.  Right now you are probably saying, “Give me a break, no one can take out Wal-Mart.”  If you don’t believe me ask our old forgotten about friends Mr. TG&Y and Ms. K-Mart.  You might be saying “Who are they,” if you don’t know just ask your parents.  Target is more than just a cleaner, sleeker, sexier, khaki pants, red shirt, and customer friendly version of Wal-Mart with red phones, to ring an associate to your service.  No No No my friends, research shows that Target’s prices are very competitive to Wal-Mart and are only a couple of cents off on average and many items are actually cheaper.  Target has made a believer out of me.  I’m reminded of Target’s goodness every time I go to particular Wal-Marts and have to stand in line for an hour, or perform a self-checkout.  I find myself saying that I will never shop at Wal-Mart again.  Unfortunately, I sometimes go back and re-visit Wal-Mart out of habit. Don’t get me wrong, some Wal-Mart stores are better than others; however Target has hit the spot in my world.  It is so refreshing to go into a store that has real clerks to check me out, it’s clean, it seems to be in touch with relevant culture, employees seem happy and it just overall feels good.  The sad thing is that those comments used to describe Wal-Mart and Mr. Sam Walton is rolling over in his grave as we speak.  Target “Gets It” and they understand Big is The New Small, that’s why their priorities and customer service are on Target.  

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