Archive - November, 2007

Friday Drive-by (8)

RANDOM BULLETS: NW Oklahoma City Campus:

  • The campus overall is beginning to get off the sidelines and get in the game
  • Launching new series this week entitled “HE Will Be Called”
  • My team is freakin’ awesome!  It’s something about using the word freakin’ that’s funny!


  • My wife works for OK DHS, as a Child Welfare Specialist, “That’s a rough job”
  • My youngest son Jayden (4) had to dress like his dad today and tell about his dad’s career.   We went over what he was going to say it was something like “My dad is a pastor at LifeChurch next to Incredible Pizza, he preaches God’s word so that people can learn more about God and have Jesus in their heart.”   Ahhhhhhh

Blogs that have recently linked to BigIsTheNewSmall or Scott Williams:  Let me know if I am missing your blog!

Anna Meadows    Finally Unfettered    Lovel Pearls    Becoming Authentic    D-Plum   

Let The Inside Out    Cindy Beall    Steve    Jabberfrog    Jimmy Paravane    John Otjen   

20somethingpastor    A Tentmakers Journey    Destined to Repeat It     Princessjess

My Tobin


  • New England is Awesome, The Cowboys are really good, College football needs a playoff, Hawaii is getting the shaft, My Sooners will beat Missouri, I love the parity in sports overall especially college football.


  • You can’t go where you need to be until you recognize where you are.  Scott Williams


  • Who or what are you learning from and what are they teaching you?
  • Those readers who don’t comment at least introduce yourself and tell us where you are from!

Have a great weekend and thanks for reading!  BigIsTheNewSmall!

Brand Me!

Drive-Thru Lesson 4 (of 4) 

In our ever so fast drive-thru society, in which everyone is jockeying for our attention and our dollar; branding is oh so important. By definition branding is: the sum total of a company’s value, including products, services, people, advertising, positioning and culture.  Webster should simply ad this phrase to its definition:  “a company, business, drive-thru, cultural phenomenon of a coffee shop that epitomizes branding, is Starbucks.”   

Starbucks has revolutionized what we define as good tasting coffee and the overall coffee shop experience.  Did I mention that they have convinced us to pay $5 a cup and feel like it’s worth it?  The only way branding really works is by having a high quality product and the creation of a cultural phenomenon.  BTW- This phenomenon that we call Starbucks is opening 3 stores a day.   

Honestly, if Starbucks wanted to introduce a high end clothing line, people would by it up; this is because we associate that little green Starbucks logo with success and defining the best.  Businesses, churches and organizations can’t expect people to just buy in to their product or brand; you have to define the market one person and one location at a time.  You have to make people want your brand. 

Don’t forget Starbucks Bottom Line:  “We always figured that putting people before product just made good common sense.”  Hmmm sounds like a lesson from the Chick-fil-A playbook.

Have you bought into the Starbucks Brand?  Does Starbucks define excellence in coffee taste and overall coffee shop experience for you?  Share your favorite drink, favorite Starbucks and why!   

Quit Trying to be Like the Jones'

Drive-Thru Lesson 3 (of 4) 

It’s the American way: Sports, Apple Pie, I-Pods, Cell Phones, Trends….. and trying to be like the Jones’.   There is one fast food restaurant franchise that has experienced tremendous success by deciding to Quit Trying to be Like the Jones’.  I am referring to America’s favorite Sub-Sandwich spot SUBWAY.  Just reflect back when the Jones’ of fast food were burger joints popping up on every corner asking  “Where’s the Beef?” telling you that “You can have it your way” and reminding you how many “Millions have been served.”  In 1965 a 17 year old kid named Fred DeLuca got a $1,000 investment to open what would become the antithesis of the burger joints and would change the landscape of fast food for years to come. 

Fast forward to 2007 and the Jones’ is no longer King McWendy, instead it’s Mr. SUBWAY.  Just as we are being reminded that Americans are horribly overweight and unhealthy, SUBWAY introduced us to Jared; who lost 245 ponds eating SUBWAY and exercising.  Now comes the next generation of wannabe Jones’ with sub-shops popping up all over the place.  The same is true for contemporary wannabe Mega Churches.  This SUBWAY season of the Jones’ will last for a long time because of its healthy nature; however the real question is “Who or what will define the next generation of Jones’?” 

Thoughts From Subway:

  • The Product– Fresh Submarine sandwiches
  • The Ad Campaign– Jared who lost 245 lbs. eating SUBWAY
  • The Results– 28,516 restaurants in 85 countries, Voted #1 Franchise

Are we spending so much time at work, church, and with our family trying to be like the Jones’ that we are missing the opportunity to define the next generation of Jones’? 

BTW- The last name we need to be like is not Jones, it’s Christ!

"My Pleasure"

Drive-Thru Lesson 2 (of 4) 

If you are like me when it comes to your dining or drive-thru experience, customer service is paramount.  I can’t stand to go to a dine-in or fast food restaurant and receive poor service from an individual who could care less about me as a customer.  I often times will ask to speak to a manager when I receive exceptional service, because it is simply hard to come by.  If I find a restaurant or business that has exceptional service I will be a loyal customer, it just makes sense for that relationship to be reciprocal.   

There is a fast food restaurant that has been consistently named the best drive-thru in America and that is the restaurant that encourages you to “Eat Mor Chikin” Chick-fil-A.  Not only does this restaurant have the best customer service, they have the best tasting food of any fast food restaurant.  Chick-fil-A’s award winning customer service does not happen without extreme attention to detail. Chick-fil-A values it’s customers and puts its money where its mouth is by spending more than a million dollars a year evaluating service.  Wow, just think if churches and businesses spent time, energy and money evaluating service.  If you ever go into a Chick-fil-A it will appear as though they are over staffed and that’s because they strive to complete drive-thru orders in 90 seconds and 60 seconds at the counter.  At the end of every transaction at Chick-fil-A you will not simply here “thanks” or “see you later” or “come back” but rather “My Pleasure.”   

Recipies for Success from Chick-fil-A founder Truett Cathy:

  • Embrace Unexpected Opportunities

  • Do What’s Right

  • Lead by Serving

  • Take Sunday’s Off (A day of rest and worship)

Thoughts from Chick-fil-A:

  • The Ad Campaign– Eat mor chickin cows
  • The Results– 2 billion dollars annual sales, 39 years of positive sales growth
  • The Product– Best customer service, Best Chickin sandwich
  • The X Factor– Biblical principles as business practices

How important is customer service to you?  What are some restaurants and business that have exceptional customer service?  What are your thoughts about Chick-fil-A?

We Don't Care About Your Fancy Building

This week I am going to share some quick Drive-Thru Lessons that I have learned from several successful Drive-Thru type restaurants.  I think these lessons can be applied to life, work or ministry. 

Drive-Thru Lesson 1 (of 4)   

One of my favorite Drive-thru or rather Drive-in spots is Sonic Drive-in.  Here is a business who has it all figured out.  Sonic has basically said that we are not going to spend a whole bunch of money on a building, nor spend a bunch of money on personnel costs; instead we will give you a parking space with a screen to push a button to place your order.  What if churches were to take a similar approach?  At we don’t spend a bunch of money on our buildings and we staff very lean; however we provide a quality, consistent and memorable experience.  

It’s important to remember that We Don’t Care about Your Fancy Building or Stained Glass Windows, but rather your product.  I am not saying that we should not invest and spend money in our place of worship; we just need to be wise with our spending.  As the “Church” continues to evolve, I believe people will be more and more turned off by lavish buildings. 

Thoughts from Sonic:

  • The Mint- Tradition started by founder to remind customers that they are worth a mint.
  • The Ad Campaign- Two hilarious and goofy guys in the drive-thru
  • The Product- Consistent, Fresh, Variety and Evolving
  • The Results- 3,300 Stores, Forbes Magazine, 20 years of positive sales growth 

Do you really care about a fancy church building?  Do you appreciate the Sonic concept?  Share your thoughts! 

I think I am going to order a Cranberry Apple Limeade, easy ice, extra cherry!

The Thanksgiving Meal

Thakful 4 (of 4)

Thank You Jesus for………………………………….Amen!

We are on our way to Houston and here is what I think is on the Menu:

  • Turkey
  • Dressing
  • Gravy
  • Ham (Me and the boys don’t eat pork)
  • Ribs (Me and the boys don’t eat pork)
  • Brisket
  • Green Beans
  • Macaroni and Cheese
  • Ambrosia Salad
  • Mashed Potatoes
  • Candied Yams
  • Cranberry Sauce
  • Broccoli and Rice Casserole
  • Rolls
  • Pecan Pie
  • Sweet Potato Pie
  • Cranberry Apple Pecan Pie
  • German Chocolate Cake
  • Cherry Cheese Pie
  • Strawberry Cake
  • Chocolate Chocolate Chip Cake
  • Lemon Streusel Cake
  • Football
  • Nap
  • I know that I am missing some stuff!

What’s on your menu?

God Bless You and Have a Happy Thanksgiving!

Books, Bibles & Blogs

Thankful 3 (of 4) 

There are so many things that are readily accessible that I am extremely thankful for.  I am going to share three of them: Books, Blogs and Bibles: 

Books:  We are taught from an early age the importance of reading and the impact it has on a child’s performance in other areas.  The same is true for adults; as our world becomes more complex reading helps us to figure out our place in it.  I don’t care what you read, just read something and be thankful for all of the books that you have access to.    

Blogs:  Blogs have become a great tool for me to learn, develop relationships, be entertained and be stretched on a daily basis.  Blogs are impacting and changing the world in a major way.  Think of blogs from a historical perspective; how powerful would it have been to read Martin Luther King Jr.’s blog daily.  What if we could have read The First Letter of Peter through his blog or got a quote from Moses on his blog or if the Disciples were able to read each others blog?  I am thankful that I have the opportunity to blog and I have access to countless blogs.

Bibles: My Senior Pastor Craig Groeschel was asked a question in an interview by a ministry magazine; the question was “If you could have your people do one thing that would be most valuable for your church to change the world, what would it be?” Craig’s response “I would have our people daily read God’s word, and not just read it but do what it says.”  That is the bottom line truth; period, exclamation point.!  It is God’s Living Word!  You can watch Craig’s message here.  

Are we thankful enough for God’s word that we read it daily and do what it says?  Share your thoughts on Books, Blogs and Bibles!   

Run-on Ranting Sentence!

Thankful 2 (of 4) 

I am thankful that we have a forgiving God because many times as Christians we can be judgmental, hypocritical, self-centered, shallow and just plain stupid and we want life to be all about us and our style of worship, our style of music, our style of dress, as a matter of fact we think that we have defined the word style, we really have so much to be thankful for however; we only express it on holidays, birthdays, when someone is ill, or out of convenience and did I mention that we only give money to the panhandler out of guilt and that we go on the mission trip so that we can get attaboys for what we did, and we make excuses for not spending quality time with our family and kids, why don’t we realize how big God is and live our lives appreciating and respecting his omniscience, omnipotence and omnipresence, wow wouldn’t our lives and this world be a different place; unfortunately we reduce God down to the size of the little cross that we wear around our neck, and we only wear that cross to let others know that we are a part of the family, even though many times we don’t act like we are part of the family, I am thankful that although we often times make God want to spit, HE loves us, His Grace is sufficient and I am oh so thankful, Are You? THANK YOU JESUS!

I Spent the Night in Jail!

Thankful 1 (of 4)

As I have been reflecting on the Thanksgiving Season and all that I have to be thankful for; I was taken back to a time when “I Spent the Night in Jail.”  While I was the Administrator/Warden of a correctional institution, I decided to put on an orange jumpsuit and stay the night.  I know that it was not totally the norm; however I asked the officers to operate everything as though I was a regular inmate.

I understood that I might not have had the same fears as all of the other inmates; however I processed my stay through the lenses of “What If!”

  • What If, I didn’t have a beautiful wife to wake up to?

  • What If, I didn’t have the freedom to make a living?

  • What If, I didn’t have the freedom to break bread w/ friends and family?

  • What If, I didn’t have technology, books, cars, food… at my disposal?

  • What If, I couldn’t say “I Love You” to my wife, my sons…?

  • What If, What If, What If…..?

We live in the most blessed country in the World, serve the most amazing God, and have so much to be thankful for……  What If, we lived as though we believed it?

What if we shared Christ’s love as though we were not promised tomorrow, “WHAT IF?”  Share your thoughts!

My Sooners Lost!

Are you kidding me!!!!!!!!!!!!!!!!!!!!!!!!!!!

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