Quit Trying to be Like the Jones'
Drive-Thru Lesson 3 (of 4)
It’s the American way: Sports, Apple Pie, I-Pods, Cell Phones, Trends….. and trying to be like the Jones’. There is one fast food restaurant franchise that has experienced tremendous success by deciding to Quit Trying to be Like the Jones’. I am referring to America’s favorite Sub-Sandwich spot SUBWAY. Just reflect back when the Jones’ of fast food were burger joints popping up on every corner asking “Where’s the Beef?” telling you that “You can have it your way” and reminding you how many “Millions have been served.” In 1965 a 17 year old kid named Fred DeLuca got a $1,000 investment to open what would become the antithesis of the burger joints and would change the landscape of fast food for years to come.
Fast forward to 2007 and the Jones’ is no longer King McWendy, instead it’s Mr. SUBWAY. Just as we are being reminded that Americans are horribly overweight and unhealthy, SUBWAY introduced us to Jared; who lost 245 ponds eating SUBWAY and exercising. Now comes the next generation of wannabe Jones’ with sub-shops popping up all over the place. The same is true for contemporary wannabe Mega Churches. This SUBWAY season of the Jones’ will last for a long time because of its healthy nature; however the real question is “Who or what will define the next generation of Jones’?”
Thoughts From Subway:
- The Product- Fresh Submarine sandwiches
- The Ad Campaign- Jared who lost 245 lbs. eating SUBWAY
- The Results- 28,516 restaurants in 85 countries, Voted #1 Franchise
Are we spending so much time at work, church, and with our family trying to be like the Jones’ that we are missing the opportunity to define the next generation of Jones’?
BTW- The last name we need to be like is not Jones, it’s Christ!
