The Social Media Influencer

Scott, I agree…good thoughts. Finding your own voice comes w/ practice. I’ve been tweeting/blogging for a year now, still feel like I’m getting my feet under me. Passing along thoughts/tips that impact you seems most authentic. Communicate w/out the push to dominate. Blessings.

You had me until the Oprah comment. If you’re going to use hyperbole, it should at least ring true. Are you saying that Oprah is diminishing her brand because she neglects Twitter? I guess the 20 million daily viewers for her TV show or the 2.5 million readers of her magazine are missing something.

ANOTHER HOMERUN SCOTT!
~ gonna share this with all of my ppl!

Finding your voice is key.

It’s particularly interesting when you’re managing Twitter accounts for clients, as we do. In that case, it becomes a bit like Method acting: finding the truth of the character, which in our case is a film. Speaking from the part of yourself which has to do with, say, dedicating your life to healing children, or raising awareness about the effect of excess carbon dioxide on the oceans.

Actually, for me, the bigger challenge is tweeting as myself. :}

Enjoyed your post, I liked how you put the emphasis on influence–and therefore action.

I thought your use of Oprah Winfrey as an example was spot on. She’s a brilliant and successful woman, but I see her more as a Broadcast influencer than a Social Media influencer. They’re two very different things.

Good post, Scott.

Having been active in social media for a while now, I also have been tempted by all the measurements in social media: how many followers, how much “klout,” how many readers, how often retweeted.

These are all like a mist, in that they quickly fade away. There is always someone with more, more, more.

I want to come up with measurements that determine my effectiveness by how much I am giving away, how I am serving my readers, etc.

Without doing this, I will always be on a gerbil wheel, running hard and getting nowhere.

This was a great post with great advice. I am influenced by you Bruh as well as many other Christian social media buffs. I am often attempting to increase my influence and have recently started blogging. One of my more major frustrations, and this is going to get a little sticky, is the lack of quality content on social media for or from the “Black Church” and i know you probably hate that term so let me further explain. I am an early thirties Christian that happens to be black, although I have not lived for Christ all my life, I have always been a part of predominantly black ministries. While I see the need and am eager about trying to integrate other cultures into the church that I am now a part of, the fact that for the most part we are still segregated exists. So as I said before, I am frustrated by the lack of quality content I see being put out there for us that are in these types of ministries. The youth that follow predominately black preachers are inundated with social media of all kinds from the world but all they get from the church is announcements about the next church service or conference. There is very little being put out there to help them in their daily walk. So I am trying to bridge this gap in a small way.

great post of social media thanks for sharing……….

I totally agree with you. Social media is such a powerful tool to inspire others. I have a very small following, but it’s heart-warming to get tweets back saying I’ve made a difference in someone’s life by just sharing an inspiring quote, or posting an encouraging remark. I’ve been motivated and inspired by so many others that sharing these blessings is just a natural extension of it!

I like how you talked about value. In my opinion, having just ten followers – but who interact and learn with you on a regular basis – is far more fulfilling than having ten thousand who are inactive or don’t engage in conversations with you. Thanks for this post!