Get Your Tweets On A Billboard!
Oklahoma City based Lamar Advertising Company has a cutting edge project dealing with Tweets and their Digital Billboard space around Oklahoma City. In my opinion it’s one of the smartest examples of a business leveraging Social Media for community connection and Brand/Business awareness.
@LamarOKC has these 14 foot by 48 foot digital billboards around the city. They will screen thousands of tweets a day from their followers and choose 4-5 tweets to place on these monstrous digital billboards. My tweets have been “Lamar’d” several times. I always know when one of my tweets have been featured, because I will receive phone calls, tweets, emails, facebook updates and new followers letting me know they saw my tweet on the Big Screen. Early on, I even had people ask me if I paid money to have my tweet on the billboard. I simply chuckled…
This is another example of “How and Why” businesses should leverage Social Media. I am writing, you are reading and people are talking positively about @LamarOKC.
You can watch the 2min. video above for the complete story. The coolest thing about the story is the last tweet they feature on the billboard.
dream BIG. think BIGGER.
Share your thoughts on the Twitter Billboards or any other examples of businesses uniquely leveraging Social Media.
