The Principle of Who What
I love dreaming, and I love being around dreamers. It’s electric to be in a room with someone who is challenged and charged by a vision far bigger than he can accomplish on his own. I’m energized by these people and their dreams, and I love the challenge of figuring out how to make them happen.
You’ve probably heard the old adage, “It’s not what you know, but who you know that matters.” I believe this is true, but I think it should be taken a step further. It’s not what you know, or who you know, but it is knowing who knows what.
When I hear a dream, I don’t think, “What should happen next?” I’ve learned to ask, “Who knows what it takes to make this happen?” With this perspective about the way dreams are fulfilled, I’ve made it a habit to build a strong database of leaders, vendors, friends, and colleagues who can make dreams happen.
How do you apply the Who-What Principle? It’s simple: Start keeping track of everyone you meet. To be a true dreamreleaser, you’ll need to stop just relying on your memory to keep track of people. Here are the 4 questions to identify people who can make dreams come true:
1. What industry are they in? (Such as marketing, leadership consulting, construction, missions, curriculum development, media, team building, etc.)
2. What niche or expertise do they have in that industry? (For instance, one person may be experienced and gifted in marketing a sermon series, but another can help you craft and market a book.)
3. Who referred this person to you? (How well does the referral source know this person? Is there a long and successful working relationship? Are there any red or yellow flags?)
4. What success have they had? (How has the person helped others fulfill dreams similar to yours?)
We often say that ministry is all about relationships. That’s also true when we construct a team to fulfill the dreams God has given us. The who is every bit as important as the what.