It’s amazing how quickly Twitter has evolved into a household name. Twitter’s purpose and application is even understood by those who are not Twitter users at all. In other-words, everyone knows something about Twitter, because it’s everywhere.
I have talked to guys who are high level leaders in their organization and they told me that their company is, “now using the social media stuff and even set up a Twetter.” Yes he said “Tweeter” and he was excited that they would be able to become more connected to customers and potential customers. You don’t have to be a Twitter aficionado to know that it’s a powerful information and connection tool.
Everyone leverages Twitter in different manners and it’s kind of “to each is own” type of deal. Some businesses use it for advertisement, some people use it simply to find information, others use it to stalk people (in a good way), some news anchors use it at the end of their news casts to stay connected, celebrities use it as an extension to connect with fans and the list goes on and on.
I’m not sure if this is a trend; however I think you could see more authors using their Twitter handles as their author name on the cover of their books. Especially if their Twitter name is their real name. For several years I have been advocating the Reasons You Should Use Your Real Name As Your Twitter Name. Although there are hundreds of other Scott Williams in the Twittershphere, I have had @ScottWilliams since Twitter launched in 2007 and it has made it relatively simple to use it as part of my personal brand.
I am releasing a book week and I chose to use my Twitter handle @ScottWilliams on the cover as my author name (you can see in the above pic). Due to the fact that it’s my real name, there is no potential for a negative effect, only potential for natural connection with readers via Twitter. Even if someone doesn’t purchase the book, they at-least might remember the Twitter handle because of the uniqueness.
I know a couple of ladies who wrote a book titled @StickyJesus in which they used their Twitter handles as their author names. Authors @TamiHeim and @ToniBirdsong uniquely blend biblical truth and social media know-how with inspirational true stories of people engaging, connecting, and changing the world for Christ through social networks.
Again, I’m not saying that this is going to be a trend, I’m simply saying that having your real name or a version of your real name as your Twitter handle allows for flexibility, visibility and potential.
Have you seen any authors who have used their Twitter handle as their author name? Do you think it could be a trend for authors and recording artists?