Archive - May, 2011

3 Reasons Groupon and LivingSocial Will Die

Let’s face it, Groupon is the reigning supreme champion in the social buying world. They have been estimated to be worth billions and their copycat lil’ brother LivingSocial isn’t lagging very far behind.

Although they are both raising millions of dollars in funding and everything appears to be hunky-dory, I think it’s only a matter of time before they are both done.

3 Reasons Groupon and Living Social Will Die:

  • 1. Numbness of Frequency– As much as I like a good deal, I’m beginning to tune both LivingSocial and Groupon out of my email in box.  People will become numb to the daily frequency of the deals.
  • 2. Divided Market Share– There will continue to be copycat daily deal sites pop up all over the net.  The market share will continue to diminish and the next latest greatest “thing” is just around the corner.
  • 3. Weak Deals– The deals are kind of weak… it seems like I’m getting more and more spa deals and the merchants seem to be getting smarter and featuring discounts on items with high price-tags.

I could be wrong, but I think we are seeing the beginning of the end.

What do you think?  Add to the list…

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