You Only Need A Couple Of Good Ideas

Individuals and businesses are always trying to find ways to increase their level of success.  This drive and will to succeed leaves folks scouring around trying to find advanced methods to foster success. This search for success leads to trying many of the latest greatest ideas from their industry.

Some will try a new idea a month, others will come back from a conference and implement ten new ideas and some may make drastic changes as a result of an article or book they’ve read.

Some of the greatest success stories and brands that other’s are trying to mimic are built on a couple of good ideas.  Not 5, 10 or 20, but rather a couple of good ideas. As a consultant I’ve had the opportunity to work with organizations ranging from Fortune 100 Corporations to Personal Brands.  No matter who I’m working with, my goal is to help organizations and individuals come up with and implement couple of good ideas.

If you want to succeed and you want your brand to be successful, stop trying to come up with a million ideas and simply devise and implement a couple good ideas.

You Only Need A Couple Good Ideas. 

  • Brilliant Scott!

    This is very similar to the idea of good to great.  We come up with good ideas because the emotional investment to come up with a good idea does not cost as much as coming up with a great idea.  If we spend time emotionally investing and process to come up with a few great ideas, the emotional expense will be high, but so will the payoff.


  • Love it Scott. I think I would add that instead of beating your head against the wall trying to come up with ideas, think of the one thing you are more passionate about than anything else in the world. What could you bring to the table of THAT passion that nobody else is? 

    By the way, have you read Gary Vaynerchuk’s “Crush It?” Powerful book about ideas. You know, not as powerful as “Church Diversity,” but still a good read. 😉

    • ScottWilliams

      Thank you… Gary’s book is great.  Thx for the CD plug

  • Anonymous

    I have found great ideas come from a lot of average ideas. Great post .

    • ScottWilliams

      Totally agree, it’s the fusion and thought process that goes into those ideas.

  • brilliant!! such great truth here… keep it small & make it big 🙂

  • Paul

    Just been sorting through a bunch of papers with as many ideas… I’ll take your advive and get it down to two….make them work and make them big… thanks for your blog.

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