10 Reasons Bloggers Quit

I have been reading blogs and writing this blog for quite some time now, around 5 years to be exact. I have seen lots of trends in the world of blogging during those 5 years.

One of the more copious trends is individuals who set out in a furious sprint to be an avid blogger, only to find their blog desire come to a screeching halt.  As a matter of fact probably 50% of the bloggers that are featured on my blogroll probably have not updated in well over a month and many have forgotten about their blog altogether.

Many Blogger Start… Only Few Finish!  

10 Reasons Bloggers Quit

  • 1. Don’t have the right motivation to start a blog: Often times bloggers want to be the next Seth Godin or have so many people read their blog it crashes servers.  That’s definitely a motivation; however a great place to start from as it relates to motivation is simply this – write because you have something to share and you want to share it… period.  Ask: What’s my motivation?
  • 2. Don’t realize the commitment: The commitment that it takes to whip out consistent content is often times overlooked.  Just as sure as the next calendar day is coming, so is the commitment to write another blogpost.  Having the commitment to produce consistent content is key.  A blog is like a newspaper and if you expect it to be delivered daily and all of the sudden it’s not… you will start reading another newspaper.  Same things is true for a blog.  Ask: Am I committed to this?
  • 3. Don’t take the time to develop a strategy: Strategy is very important, how, when, why etc.  Abraham Lincoln says is this way, “If I had 8 hours to chop down a tree, I’d spend 6 hours sharpening my ax.” Ask: Do I have a blogging strategy for success?
  • 4. No one is reading:  It takes the right motivation, commitment, consistency, strategy, good content & patience before people will start reading.  There are some overnight success blog stories, but most success is a result of bloggers grinding it out.  Ask: Am I willing to write even if no one is reading?
  • 5. Nothing To Write About: Bloggers will quickly lose motivation as they lose creativity and inspiration.  What once started as a great place to share creativity, turns into an “Oh no, I don’t have anything to write about.”  This is where a strategy for the what and how to write will be helpful.  It’s important that bloggers find sources for inspiration and push threw the periods of creative blocks.  Even if you don’t have anything to write, write something, it’s the consistent act of writing that’s helpful.  Ask: Am I going to be intentional to seek out places for consistent inspiration & motivation?
  • 6. Not willing to learn: Every blogger has their own style and rhythm; however it’s important from bloggers to learn from other bloggers.  Bloggers could address every concern in this post if they would simply learn from others who are a few steps ahead of them.  Do you have a photography blog, make it a consistent point to read some of the best photography blogs in the world.  Need some inspiration or want to learn from one of the best bloggers there is, read Seth Godin’s blog.  Simply put, bloggers give up because they are not learning from the bloggers that finish strong.  Ask: Am I willing to learn from other bloggers?
  • 7. Lack Of Discipline: Discipline is defined as activity, exercise, or a regimen that develops or improves a skill.  Most bloggers simply lack the discipline to make it work over a period of time.  Ask:Am I gonna put in the work over time to create discipline?
  • 8. Lack Of Comments: Often times bloggers confuse comments with the degree of engagement.  There is sometimes a positive correlation between readers and comments; however over the years I have come to realize that some of my more popular posts didn’t necessarily always have the most comments, as a matter of fact on average you get about 1 comment per 100 readers.  Some bloggers have created communities that can drastically skew that number either way.I believe the Twitter Effect On Blogging has impacted comments overall.  Bloggers must be willing to write even though no one is commenting and try the 10 Techniques To Get More comments On Your Blog. Ask: Will I still write even though no one is commenting?
  • 9. Don’t Want To Invest The Time: Blogging is a serious time commitment and most people do not want to invest the time necessary for the blog to be successful.  Michael Hyatt outlines a very detailed post on How To Write A BlogPost In 70 Minutes Or Less. That may seem like  a lot of time, if you want to be good, you will have to invest some time.  Ask:  Am I willing to invest the necessary time needed for my blog to be successful?
  • 10. The Time Has Come: I believe that there is a time for everything, including a time to start and a time to finish.  Sometimes bloggers need to be intellectual honest and admit that their blog season has run it’s course.  It’s okay to just move on. Ask: Has my blog season come to an end?

Don’t simply start the race… Finish!

Why do you think Many Bloggers Start,  Only Few Finish?  Share your thoughts and experiences of bloggers not finishing the race.

  • The commitment part is a big part of why a lot of people quit. It seems like it would be one of those ‘write as you feel it’ kinda things, but it takes discipline and commitment… a large one. Commitment to content, but also good content.

    • ScottWilliams

      commitment is really a big part… once you make the commitment then you just have to make it happen.

  • Great blog. This has encouraged me to work harder at my blog… I don’t want to be a quitter (well, except for in the @JonAcuff:twitter #Quitter sorta way). Thanks!

    • ScottWilliams

      Be a @johnacuff quitter that’s the way to go

  • I’ve been wrestling with a lot of these questions, as I begin to pursue more intentionality with my blog.  I would echo Steve and say this has definitely encouraged me to continue to work hard at this.    

    • ScottWilliams

      I’m glad it encouraged you… keep pressing

  • Thanks for sharing Scott. As a beginning blogger these are helpful reminders of potential pitfalls.  Asking myself these questions on a regular basis and measuring myself/blog against these points hopefully can help me last as a blogger.  Your post is timely as always.

    • ScottWilliams

      Glad it was timely…  I’ll check your blog out

  • Anonymous

    This is exactly what I needed to read today, Scott!
    Thank you so much for sharing these useful tools.
    They are both inspiring and challenging.

    • ScottWilliams

      You are welcome… thanks for reading.

  • Joey Hughes

    Thanks Scott. Great advice. Will be asking myself ALL these questions.

    • ScottWilliams

      Thanks… I didn’t realize how important the questions were until I set out to write the post

  • Hi Scott!

    Lack of discipline and commitment determines how long one sticks with blogging.  I don’t get as many comments like I use to, and it bothers me some, but when I see that I received a lot of views and shares, not getting comments don’t really matter.  Because I know that people are reading what I write and that means a lot. 

    I lost my motivation for blogging a while ago, but I was simply burnt out.  Writing for others and trying to write for your own blog can result getting burnt out.  

    After taking a break, I returned refreshed and did what I had to do.  I have found that when I take breaks and not always turned on to blogging, then I do better.

    Take care,

    Evelyn

    • ScottWilliams

      great point evelyn…  breaks are good, what’s important are rhythms

  • Definitely Needed this one and will be referring back to it often to keep the initial vision for blogging afresh.  GREAT insight Scott. I’d love to hear your take on planning your days/months/goals. Planning is something I MUST get better at and could use any insight on the subject.

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