Like It Or Not, We Are All Marketers. Marketing is not simply what businesses, brands and advertising agencies do — It’s what all of us do. We are all marketing something. Either our personal brand or someone else’s brand.
You are marketing by the clothes that you wear, the type of phone that you use, the restaurants that you frequent, the stories that you share on Facebook and Twitter… and the list goes on and on like the energizer bunny. BTW- What happened to the Energizer Bunny? He was a great marketer for Energizer batteries As a matter of fact, I still consider the fact that the bunny keeps going and going and going every time I make a battery purchase.
Some people claim not to be marketers because they don’t want the self-perceived negative connotation of being a “self-promoter.” That’s hogwash! Everyone is marketing something and everything is marketing. Even those individuals that play the card of, “I don’t like to market or promote, I’m just humble.” Those individuals marketing the cause for a behind the scenes and humble approach to things.
Jesus was a marketer, the #Kony2012 folks are marketers, President Obama is a marketer, Steve Jobs was a marketer, Donald Trump is a marketer, Seth Godin is a marketer, the Superintendent of your local school district is a marketer, the little league coach is a marketer, the little league player is a marketer, your children are marketers, I’m a marketer, you’re a marketer… We Are All Marketers.
I have shared over 20,000 tweets on Twitter, everything from personal family stuff, to quotes, to blogpost links to (fill in the blank). At the time of this post I have sent 22,221 tweets to be exact. Directly or indirectly those tweets have all marketed, shared or promoted something. For tweet #22,222 I will simply share this post because I’m A Marketer!
You have a story to tell — Tell It! You have something to promote — Promote It! You have a brand that your’re fond of — Share It!
If you aren’t sure of what your brand is or what you’re marketing… ask those closest to you.
Like It Or Not, We Are All Marketers.