Like It Or Not, We Are All Marketers

Like It Or Not, We Are All Marketers. Marketing is not simply what businesses, brands and advertising agencies do — It’s what all of us do.  We are all marketing something. Either our personal brand or someone else’s brand.

You are marketing by the clothes that you wear, the type of phone that you use, the restaurants that you frequent, the stories that you share on Facebook and Twitter… and the list goes on and on like the energizer bunny.  BTW- What happened to the Energizer Bunny? He was a great marketer for Energizer batteries  As a matter of fact, I still consider the fact that the bunny keeps going and going and going every time I make a battery purchase.

Some people claim not to be marketers because they don’t want the self-perceived negative connotation of being a “self-promoter.”  That’s hogwash! Everyone is marketing something and everything is marketing. Even those individuals that play the card of, “I don’t like to market or promote, I’m just humble.” Those individuals marketing the cause for a behind the scenes and humble approach to things.

Jesus was a marketer, the #Kony2012 folks are marketers, President Obama is a marketer, Steve Jobs was a marketer, Donald Trump is a marketer, Seth Godin is a marketer, the Superintendent of your local school district is a marketer, the little league coach is a marketer, the little league player is a marketer, your children are marketers, I’m a marketer, you’re a marketer… We Are All Marketers. 

I have shared over 20,000 tweets on Twitter, everything from personal family stuff, to quotes, to blogpost links to (fill in the blank).  At the time of this post I have sent 22,221 tweets to be exact.  Directly or indirectly those tweets have all marketed, shared or promoted something.  For tweet #22,222 I will simply share this post because I’m A Marketer!

You have a story to tell — Tell It!  You have something to promote — Promote It!  You have a brand that your’re fond of — Share It! 

If you aren’t sure of what your brand is or what you’re marketing… ask those closest to you.

Like It Or Not, We Are All Marketers.

  • I agree, I’m an author and it is all about marketing these days.  The art always comes second.  I wasn’t taught that by my teachers unfortunately!  This is what I think a lot of people are missing these days.  Even when you’re looking for a job, you are marketing yourself both visually and verbally. 

    P.S. Congrats on your 22,222 tweet, that’s awesome.

    • ScottWilliams

      always marketing for sure…  looking for a job is a great example

  • Teri Marcos


    I am interested in interviewing you, as, I’m giving a lecture on May 22, at Azusa Pacific University using your book, Church Diversity, as the literature base.   Could you please contact me at your convenience?

    Blessings and prayers in your continued ministry!

    Teri Marcos, Ed.D
    Chair, Professor
    Department of Educational Leadership
    Azusa Pacific University
    tmarcos@apu:disqus .edu

    • ScottWilliams

      I’ll shoot you an email address

  • Oh yeah this is true much to the chagrin of us real marketers. While I love my life- especially now that I’m running my own marketing company- some days I wish I was an engineer. No one would be claiming they know what I’ve spent my lifetime crafting.

    Be well, Scott!

    • ScottWilliams

      nice…  running your own company is awesome & you are a marketer for sure

  • We all are DEFINITELY marketing. What’s more, if we market ideas and products that add value to people’s lives, marketing is not only a good thing, but a GREAT thing!!!

    Fantastic post, Scott!

    (FYI…I’m only 11,789 tweets behind you 🙂

    • ScottWilliams

      As long as you never catch me, you will be just fine. 🙂

  • Very
    interesting article. Content has been written in very nice manner. Thanks for
    sharing good knowledge.

  • Some people claim not to be marketers because they don’t want the
    self-perceived negative connotation of being a “self-promoter.”

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