One of the best compliments that a person can give another in the Twittersphere is an RT. The retweet is a simple way of sharing particular tweets of another with those that are within their twitter stream. Personally, I share and RT lots of information on a daily basis.
There is extreme power in a RT. If you think of the RT in the form of network marketing or pyramid marketing, you can only imagine the exponential impact of anything that is retweeted. The power of a re-tweet is like the Energizer Bunny, it keeps going and going and going… it’s ridiculous.
Often times I retweet something and people either assume that I wrote it, endorse it or support it. That may or may not be the case. Sometimes I’m RT’ing something simply because it’s interesting, intriguing, controversial, helpful, food for thought, enlightening, useful etc.
Recently there was a lot of discussion about Spike Lee retweeting the supposed address for George Zimmerman, who is the front and center target in the controversial Trayvon Martin case. Unfortunately for Spike Lee and for the McClain Family that lived at the retweeted address — it was not the correct address of the intended George Zimmerman. Spike Lee apologized publicly on Twitter and personally to the McClain’s in addition to compensating them for their life disruption.
RT’s can definitely be a positive element; however it’s important to understand the full context of what a retweet means. I love the way CNN Anchor @Soledad_Obrien addresses the issue of retweets in her Twitter profile description. Soledad’s description may end up as the standard in the future. Her profile reads as follows:
I anchor CNN’s “Starting Point” airing 7a to 9a weekdays. In my free time, I host docs: Black in America and Latino in America. RTs ≠ endorsements.
Retweets are a nice compliment and a great way to share information… just remember – RT: ≠ endorsement.
Share your thoughts and experiences about RT’s and the fact that RT: ≠ endorsement.