The Most Awesome Next Best Thing

I often hear people say how awesome something is, how it’s the next best thing, how you don’t want to miss it because it’s “The Most Awesome Next Best Thing.” Be careful making everything the next best, biggest, most awesome thing… Why? If every thing is the next best thing, then nothing is good at all.

  • Philip Wade

    We are victims of our own hype.

    • ScottWilliams


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