GUEST BLOGGER: @MarshallJonesJr of bondChristian.com, a practical guide for serving others. Feel free to check out his blog and #FistBump him on twitter. If you would like to submit a Guest Blog Post for BigIsTheNewSmall.com, click here.
Lead like Seth Godin, Gary Vaynerchuk, and Scott Williams
Leading is all about serving others. And as leaders, we want to serve the most amazing stuff out there, right? We want to be original. We want to be authentic. We want to be authoritative.
Whatever. The best leaders are reminders.
Seth Godin keeps reminding us that marketing is all about being remarkable, being so outstanding that fans spread the word for us. You know this, I know this and what we don’t is remember.
Gary Vaynerchuk keeps reminding us to hustle, to get out there in the conversation, to build a brand. You know this, I know this and what we don’t is remember.
Scott Williams keeps reminding us that BIG Is The New Small, that the biggest, most amazing things happen when we drill into the smallest, most intimate details. He also reminds us to dream BIG and think BIGGER. You know this, I know this and what we don’t is remember.
It goes on and on.
[Insert your leader of choice here] keeps reminding us that . You know this, I know this and what we don’t is remember.
We’ve heard it all before, all the information anyone ever needs is already available. Welcome to the second decade of the second millennium. If you want information, google it.
Leaders aren’t always the smartest people. Leaders aren’t always the most original people. No, leaders are leaders because they know who to follow. Leaders say what many have said before – they just say it (and live it) a little louder.
- As leaders, we have to stop thinking we’re required to innovate.
- As followers, we have to stop thinking leaders are required to innovate.
Nothing’s new under the sun. Encouragement is what we need now, not new info. We need to be reminded of what we already know.
That’s what leaders do, and that’s why we need them. They remind – again and again and again. They remind with what they say, what they do, and who they are. Those reminders trigger followers to become leaders as well because now the followers are following leaders (and as you know, leaders are leaders because they know who to follow). So the result trickles outward.
Seriously, you’ve probably tried to innovate lately, haven’t you? I know I have, and that’s not necessarily bad. But I challenge you to a different question:
How are you reminding?
In the comments, share in one sentence your reminder, what you want your followers to remember. Because the bigger a leader wants to be, the smaller and more insanely focused the reminder must be. You know this, I know this and what we don’t is remember.
Comments